Aesthetics - the embodiment
of design language.
When art and automotive design go hand in hand.
A visionary glimpse of the future of aesthetics.
Automotive design is art – something which the Mercedes-Benz Museum demonstrates to impressive effect. To mark the 125th anniversary of the first automobile in 2011, the Museum presented the "Aesthetics 125" design sculpture.
The sculpture embodies the unique Mercedes-Benz design philosophy and builds on the previously unveiled "Aesthetics No. 1" and "Aesthetics No. 2" sculptures. The sculpture combines both interior and exterior vehicle elements through
aesthetic shape transitions which almost appear to float. The Mercedes-Benz designers created it using innovative "rapid prototyping" technology, which is able to model digital data directly into three-dimensional design objects.
Art as a symbiosis of elements.
The previous "Aesthetics No. 1" and "Aesthetics No. 2" sculptures also consciously stray from the limited context of ergonomics, technical feasibility, and formal constraints, in order to impress observers with their pure sensory-aesthetic appeal.
Gorden Wagener, Head of Design, explains: "At Mercedes-Benz, automobile design is artistic creation. With the interior sculpture Aesthetics No. 2 we have allowed creative fantasy to develop freely without constraints. We have followed nature’s diversity and perfection. However, we are not simply mimicking nature, but are instead learning from the intricate, all-encompassing interplay of her elements. This is also a characteristic of art."
transitions which almost
appear to float ...