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Aesthetic – the creation and appreciation of beauty, art, taste, and its nature.

APPREHENDING
BEAUTY.

We lead an investigation into the subtleties
of our own inexplicable attractions to
beautiful design.

Text/Photos: Gabriel Tamez
The subtleties of our own inexplicable attractions to beautiful design.

A Physical Calling.

“…beauty is, for the greater part, some quality in bodies acting mechanically upon the human mind by the intervention of the senses.” – Edmund Burke

The red leather is worn supple almost velvety to the touch, but stained dark from sweat and years of use. The steel casing is deeply scratched and even the glass suffers a surface crack stretching sharply across from the ten to the three on the dial. These days, my watch isn’t widening eyes.

Still I find the beat up relic appealing.

An emotional connection to a design.

How exactly would YOU define beauty?

The challenge for the designer then, is to account for beauty’s shifting indefinability; each citizen of the world possessing his or her own unique definition.

More Than The Eye.

The aesthetic – the creation and appreciation of beauty, art, taste, and its nature – goes beyond my own visual attraction. Buried within this particular mirror polished stainless steel diameter of 1.8cm, are memories and experiences that relate specifically to me. It is literally a “record” – a delicious coincidence that the watch also bears that name - of walking through the design studio in Italy and there spying the original prototype, of having desired the timepiece before finally having it gifted, and since, adventuring the world with the object strapped around my own wrist.

The object’s beauty and the designer’s expression.

It’s Been Emotional.

Namely, it’s an emotional connection to a design born out of intellect. Affected by personal and socio-cultural backgrounds and influences, a designer adheres to aesthetics, his or her rules of perfection and visual interest. What thereafter ties the designer to the design and to the world at large? It’s the “intervention of the senses” on the part of the apprehender, that the object’s beauty and the designer’s expression has any connective meaning.

Design. Aesthetics, Beauty.

Perfection, beauty, and its perception.

Watch Film

“Apprehending beauty.“

How exactly would YOU define beauty?

An Injection of Intuition.

The challenge for the designer then, is to account for beauty’s shifting indefinability; each citizen of the world possessing his or her own unique definition. In an investigation of aesthetics, we took our questions on perfection, beauty, and its perception to several Mercedes-Benz Design Centres around the world.

While the resulting video interview series are yet to be published, Interior Designer Francesca Sangalli with the Italia Advanced Design Studio in Como admits that when it comes to explaining beauty, “it’s a little bit like what Charles Bukowski said: poetry is what happens when nothing else can.”

On beauty’s perception, Sangalli’s colleague Chiara Pleterski concedes similarly: “it’s something more dependent on your interior feelings, it’s something more deep…It’s something less simple, it’s more complex, it’s more intellectual also.”

The genesis of a design rely on a dose of poetic intuition.

Appreciation of beauty.

Meaning despite rational aesthetics, not only does the genesis of a design rely on a dose of poetic intuition, so too does the appreciation of any design.

Ultimately, designers aspire their creation – whether it be a worn out watch, a concept car, or even a brilliant idea – to resonate with an individual’s personality, and convince a set of eyes that “yes, I love it!” But it is only by us that a creation we regard as perfect and beautiful could be accepted into our lives and be allowed to capture and record our memories and emotions.


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    Legal Note

    The button is only active after you have clicked on the switch. You can then send your recommendation to Facebook. The data is already transferred to Facebook upon activation. The button remains active until you deactivate it.

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    You can also permanently activate the buttons. The switches remain active until you deactivate them.

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