Mercedes-Benz wins at „2012 Green GOOD DESIGN Award“
and „Automotive Brand Award 2012“.
Design as a trademark.
Mercedes-Benz builds the most exciting vehicles: this is the conclusion suggested by the results of the latest design competitions. The Chicago Athenaeum: Museum of Architecture and Design has paid tribute to the one-off Mercedes-Benz BIOME and smart forvision, as well as the smart ebike with the "2012 Green GOOD DESIGN" award. The jury praised the exceptionally environmentally-friendly and sustainable designs of these vehicles in particular.
In the "Automotive Brand Contest 2012" – held by the German Design Council – Mercedes-Benz has made it onto the list of winners no less than 16 times
2012 Green GOOD DESIGN.
Hundreds of products from numerous countries were put to the vote for the "2012 Green GOOD DESIGN" award. A jury comprising some of the world's leading design experts crowned the Mercedes-Benz BIOME as winner, awarding it the internationally renowned prize - ranked among the oldest and most famous awards for designers. In addition to their design, the vehicles were primarily assessed in terms of such criteria as energy efficiency, recycling and sustainability. The one-off Mercedes-Benz BIOME concept is the revolutionary vision of a vehicle which, taking its inspiration from nature, is fully integrated into the ecosystem, from the moment of its creation right through to the end of its service life. The BIOME grows in a completely organic environment from seeds sown in a nursery. Out on the road the car emits pure oxygen, and at the end of its lifespan it can be simply composted or used as building material.
Automotive Brand Award 2012.
Moreover, Mercedes-Benz made it onto the list of winners at the Automotive Brand Award 2012 no less than 16 times. The international expert jury of the German Design Council was faced with selecting the winners from 350 submitted suggestions. A particular highlight "Best of the Best" was the near-series one-off Concept Style Coupé vehicle.
The four-door style rebel "sets the benchmark for avantgarde design in the executive segment", according to Gorden Wagener, Head of Design at Mercedes-Benz Cars. "Its breathtaking proportions, sinewy fluid surfaces and sculptural lines are the physical expression of our dynamic design idiom."
The exterior and interior of the new A-Class, the SL-Class, the CLS Shooting Brake and the interior of the B-Class have been honored, as has the Mercedes-Benz F125!. Worthy of a special mention by the design experts were the innovative headlamps of the Concept Style Coupé. They are reminiscent of the ever wary, almost intimidating eyes of a predatory animal. In standby mode they shine red. The indicators are another special feature: when activated, the individual elements light up one after another in a "Mexican wave" effect. Additional innovations which collected awards include the DICE sculpture - a vision of the interactive, intuitive and at the same time safe operating experience of the future – and the Digital Drive Style app, that accesses the main content on the iPhone® conveniently and safely via the large vehicle display and the controller.
The progressive diamond grille and its innovative pins with which the Mercedes-Benz A-Class is redefining the radiator grille was premiered as well.