Fashion

Icons of Style.

Alex Prager showcases Icons of Style in a surreal and fanciful fashion film with Lara Stone and the Mercedes-Benz SL Roadster.

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A Star rarely comes
unaccompanied.

Together they will set your pulse racing: Terry Richardson, Jessica Stam and the Mercedes-Benz Concept A-CLASS are pure seduction!

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Mercedes-Benz FASHION BROADCASTING.

Dazed and Mercedes-Benz have collaborated to create Mercedes-Benz FASHION BROADCASTING; a unique digital platform showcasing emerging fashion talent from around the world - beyond the major fashion capitals.

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Lara Stone – a unique talent.

Lara Stone and the new Mercedes-Benz SL Roadster are the stars of Mercedes Benz’s latest fashion key visual. The “Icons of Style” image was shot by Alex Prager, the American photo and film artist, in Hollywood Hills outside of Los Angeles.

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Behind the Scenes.

Alex Prager has staged the current key visual for the Mercedes-Benz international fashion commitment in autumn/winter 2012 in the Hollywood Hills. The top model Lara Stone and the new SL were cast in the leading roles.

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Style from a different angle.

The photo and film artist Alex Prager has created “Icons of Style” - the international fashion key visual for Mercedes-Benz - with the new SL Roadster and supermodel Lara Stone. In an interview the artist talks about inspiration, creative freedom and automobiles in Los Angeles.

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Shootingstar Iris van Herpen.

Mercedes-Benz and Fashion Magazine ELLE jointly unveil the Dutch designer Iris van Herpen.

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Prelude at the museum.

From plain to complex: In their designs, Swedish duo Ubi Sunt explore many different facets of fashion – now brought to life in a truly mysterious cinematic style exploration by up-and-coming director Marco Cavazzana.

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Fashion beyond words.

Fashion flicks are far more than dressed-up films – by now, they have become a veritable genre of their own. In their cross-disciplinary encounter, newcomers Hien Le and Sandra Birkner prove just that with an audiovisual treat to flank the Mercedes-Benz Fashion Week Berlin.

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Passion and Play.

The Selby shot fashion designer Dorothee Schumacher in her charming villa near Mannheim (Germany) where she showed us her home and menagerie - and tells us about the day in our video.

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Subtle Elegance.

On his blog Advanced Style, Ari Seth Cohen pays homage to the sartorial acumen, joie de vivre and confidence of fabulous older women and gentlemen from New York City – now also available in print as an image-packed publication.

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Laid-back Couture from Down Under.

From Sydney to the rest of the world – Mercedes-Benz Fashion Week Australia.

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All about fashion.

News and updates from the web about fashion shows, designers, their collections, facts about models, photographers and many more.

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Fashion´s Future.

Every year, the first movers of high fashion make a beeline for the International Festival of Fashion and Photography at Hyères to crown the most promising young designers. One of these inspired ingénues, Canadian Steven Tai, will soon present his outré designs at Mercedes-Benz Fashion Week Berlin.

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