Fashion Creatives: Leandra Medine, Blogger, New York.
Our new video series kicks off
with the maker of one of the world’s
most successful fashion blogs –
Leandra Medine aka The Man Repeller.
Out and about with The Man Repeller in NYC
People love fashion blogs for their authenticity and the chance to delve into the authors’ lives – especially when the protagonists are inspiring and glamorous. Their blogs offer us a glimpse into their world and answers profound questions such as what are they into at the moment, where do they source their outfits, who do they spend time with, and what does their apartments look like. It’s up to you to choose what can be extrapolated from this to your own life, but a good time and a few clued-in tips are a given.
The Man Repeller.
Among the cream of the blogger crop, and certainly one of the fashion world’s most interesting and vocal proponents, is Leandra Medine. Her blog’s tongue-in-cheek name, The Man Repeller , is underpinned by the thought that women love the types of outfits that will win them plenty of praise from the fashion elite, but most likely repel or at least spook the opposite sex. The blog’s name is not meant to belittle this effect, but rather to convey Leandra’s belief in wearing and doing whatever you like, and with plenty of self-confidence; an attitude also expressed in last year’s literary debut, Man Repeller: Seeking Love. Finding Overalls.
way with words.
And it is the 24-year-old New Yorker’s humor and way with words that sets her blog apart, as well as her sixth sense for topics that resonate with twenty-something women. One of her features, “Becoming Benjamin Button”, asks when is too early to reach for anti-aging products, while another agonizes whether one should, against all prior convictions, invest in a “going out” top after all. Pithy, funny and informative, her posts also include recommendations and shopping links, putting a sizeable dent in my bank account.
On meeting Leandra Medine in person, it quickly becomes apparent that she is very much the same person we have gotten to know by reading her blog over the years. At 8 am on a Monday morning, a laid-back Leandra welcomes us to her home in the Bowery, Manhattan’s hipster neighborhood, gives us a tour of her apartment, quickly finishes getting ready for the day – while the female team members name their favorite detail of Leandra’s outfit – and then heads out with us after a coffee. We are off to shoot the first part of the new Mercedes-Benz series Fashion Creatives, showing international fashion fixtures in their natural habitat and following them around for a day, doing interviews and capturing it all in a series of short films. And who better to work with on this project than director Danny Sangra whose films thrive on letting the audience in on the making-of process and sit-com aspects of the shooting experience.
The result is an authentic portrait of one of the sharpest and funniest members of a new generation of the fashion industry – one who promises to keep us on our (high-heeled) toes for quite some time to come.