Mario Testino sets the scene for Joan Smalls
and the CLS Shooting Brake as part of the new
Mercedes-Benz Fashion Key Visual Spring/Summer 2013.
A Homage to luxury and desire.
He counts among the world’s most famous and sought-after fashion photographers. His aesthetics have left a strong mark on how fashion is depicted – and he played a major part in furthering the careers of icons in their own right like Kate Moss or Gisele Bündchen. With his characteristic keen eye for beauty and glamour Peru-born photographer Mario Testino, who moved to London in his early 20s, captures and creates perfect, self-contained worlds of sparkling extravagance and indulgent escapism beyond the realm of mere reality. With this acumen and approach, it came naturally to him to create a veritable vision and homage to luxury and desire for the brand new Mercedes-Benz Fashion Key Visual Spring/Summer 2013 where the world’s treasures, wrapped and guarded are preserved in a storage facility. But what would such a story be without an equally striking hero(ine)? Current catwalk favourite Joan Smalls proved perfect for this particular role:
As an intergalactic beauty she infiltrates the secret storage facility to take the object of her desire with her into the future – that is the Mercedes-Benz CLS Shooting Brake.
CO2 emissions, combined: 229-139 g/km*
Heroine Joan Smalls captures the CLS Shooting Brake.Watch Film
Intergalactic Desires by Mario Testino
Only the best from each discipline.
Here, everything is about superlatives. And this should come as no surprise considering the involvement and direction of a man who single-handedly redefined the dimensions of fashion photography and gathered only the best from each discipline to realise his elaborate production. Among the pros on set: Charlotte Tilbury, who developed the dramatic make-up look and already worked with stars like January Jones, Gwen Stefani or Christina Ricci, hair stylist Julien d’Ys and set designer Jack Flanagan. The result: a world of pure perfection, infused with Testino’s trademark glam.