For the Mercedes-Benz Fashion Key Visual Spring/Summer 2013,
renowned set designer Jack Flanagan came up with a mysterious
scene and backdrop centred around the most coveted object of our times.
Creating surprising images.
Today, extravagant designs worn by the world’s most beautiful models no longer suffice to sway the cognoscenti. In order to leave a lasting impression or kick off a buzz among those in the know, you have to tell a bona fide story and create images that surprise and delight – with no obvious limits to complexity or creativity. Take Marc Jacobs, for example, who recently transformed the last Louis Vuitton show’s catwalk into a historic train station, steam engine and all, while Karl Lagerfeld treated Chanel to a gigantic crystal landscape to match his new line’s perspex heels and the models’ glittering eyebrows.
mood and atmosphere.
Set design really comes into its own when it helps to define the show’s overall mood and conjures up the intended atmosphere.
For the new Mercedes-Benz Fashion Key Visual Spring/Summer 2013, famous photographer Mario Testino therefore asked renowned set designer Jack Flanagan – the inspired talent behind print campaigns for, among others, Tom Ford, Lanvin and Prada – to join the shoot’s illustrious team.
Their joint creation tells the story of a secret vault and hiding place, a high-security storage space for the world’s most valuable objects. Safe and secure, that is, until an intergalactic goddess appears to capture our era’s most coveted object – the Mercedes-Benz CLS Shooting Brake. As an evocative backdrop to this thrilling story, Flanagan created a mysterious landscape dotted with huge, fabric-covered objects. Yet thanks to the set’s monochrome colour scheme, these elements blend into an overall harmonic scene with plenty of scope for interpretation, as Jack Flanagan explains in the following video: