Prelude at the museum.
Marco Cavazzana interprets the styles of design duo Ubi Sunt
in a mysterious fashion flick.
World of contrasts.
Picture the scene. An opening sequence worthy of a nouveau novel: a glimmer of light – and billowing fabric.
Pale and airy swathes of chiffon catch the rays. They turn out to be part of a beekeeper’s hat, donned by a young man who is in stark contrast with his surroundings. Against the backdrop of a dusty museum of natural history his all-white attire hints at peerless purity. A change of scene – and an outfit change – later, his now pitch-black suit adds precision to opulent rococo rooms, traversed by the self-assured model with verve. Right from the start, this fashion film by label Ubi Sunt and director Marco Cavazzana thrives on strong contrasts that, nevertheless, seem to have a common theme.
“Regardless of the contrasting environments, the mood and feeling of the main character stays the same”, states Marco Cavazzana. “His passion and focus for the things he loves in life is his drive, his all.“
Juxtaposition of tradition and modernity.Watch Film
Fashion meets Movie Stockholm
Ubi Sunt’s look thrives on timeless elegance.
In their designs, Ubi Sunt tend to focus on what is true and real rather than dramatic impact. To this end, their featured model remains as controlled as the silhouettes of the label’s minimalist designs: a white silk blouson and white cotton slacks from the upcoming Spring/Summer 2012 collection; a black suit over a white shirt, replete with severe banded collar, from the subsequent Fall/Winter 2012 collection. There is a timeless elegance to Ubi Sunt’s overall look and feel. In the illusory world of film and faux history, where the distinction between dream and reality no longer applies, it almost becomes metaphorical armour.
“The museum serves as an abstract space to trigger an unpredictable situation”, or so Cavazzana explains the choice of location. The same is true for the following rococo salon, reminiscent of an abandoned castle. This penchant for surreal styles pervades Marco Cavazzana’s entire portfolio. And although he has already directed a few shorts under his creative belts, this fashion film with Ubi Sunt remains his most cinematic offering to date.