Ambassadors of the brand
with the three-pointed star.
Worldwide some 80 clubs preserve the
automotive cultural heritage of Mercedes-Benz.
Worldwide around 80,000 automotive enthusiasts are members of a Mercedes-Benz brand club.
It is a true passion: in order to meet with like-minded fans at "Mercedes-Benz & Friends", in the summer of 2011 one collector from Iran even undertook a three-week journey in his Mercedes-Benz 280 S (1968 model year). Invitations to the big event, held at the former Tempelhof airport in Berlin to mark the brand's anniversary year, were issued by Mercedes-Benz together with the official brand clubs.
There are around 80 such clubs throughout the world - in Europe, South America and the USA, New Zealand, Japan, South Africa and many other countries. They have a total of some 80,000 members: all automobile enthusiasts who are keeping the tradition of the Mercedes-Benz brand alive through public appearances at the wheel of their classic cars, and
thereby preserving the automotive cultural heritage of the brand with the three-pointed star. They are all united by a common passion: owning a piece of automotive history made by Mercedes-Benz. The club members collect, preserve and drive these vehicles in public, thus enabling the Mercedes-Benz brand and its history to be experienced first-hand.
Mercedes-Benz Classic Club Management.
Mercedes-Benz Classic Club Management provides the link between the company and brand clubs around the world. At all occasions at which the officially recognised brand clubs meet,
the Club Management provides a host of services and remains in close contact with the workshops, spare parts departments, vehicle sales division and central archives.
Club members are ambassadors, multipliers and customers.
The bonds between the clubs and the Mercedes-Benz brand are strengthened by numerous activities coordinated by Mercedes-Benz Classic Club Management – events such as "Mercedes-Benz & Friends" (the largest Mercedes-Benz convention ever with more than 200,000 visitors) are just one example.
These events are also used actively to leverage and promote the role of members as ambassadors, multipliers and customers. In return, Mercedes-Benz Classic Club Management provides the clubs with a range of services and benefits, such as an international club ID badge, for example, and also discounts on genuine spare parts.
1952: the first club is established in Great Britain.
The goal of the close cooperation between the Mercedes-Benz Classic Club Management and the brand clubs is to preserve the cultural assets of the world's oldest automotive manufacturer. For Mercedes-Benz stands for tradition and meticulous care – past, present and future.
Incidentally, the oldest brand club is itself celebrating its anniversary in 2012: the British "Mercedes-Benz Club Ltd." was established back in 1952. In Iran, on the other hand, there is still no official brand club. Presumably the automobile
enthusiast from Teheran was happy to undertake the long journey in his Mercedes-Benz 280 S, so that he could exchange ideas with like-minded fans of the brand.