AMG: Extreme, perfect, fascinating.
Publication of "AMG.
The Story, The Cars 1976 - 2012"
book, marking the anniversary
of the high-performance brand.
AMG stands for
cutting-edge technology, dynamism and exclusivity.
AMG – these three letters embody worldwide cutting-edge technology, dynamism and exclusivity. For 45 years, AMG has been developing sporty, dynamic, high-performance vehicles which fascinate with their uncompromising performance and the greatest quality appeal. Mercedes AMG stands for handcrafted engineering art and performance in a class of its own – pure fascination and an emblem for a unique driving experience. The anniversary of this high-performance brand in the summer of 2012 is to be commemorated by a book: "AMG. The Story, The Cars 1976 - 2012". This 464-page book shows all of the AMG models which have been created since Hans-Werner Aufrecht and Erhard Melcher laid the foundations for the brand's success story in Großaspach.
This model review begins in 1967 and indicates a promising future with the new SLS AMG.
just like AMG.
The impressive model portfolio of over 110 vehicles is complemented by an interview with the company's founding fathers, Hans-Werner Aufrecht and Erhard Melcher as well as Ola Källenius (CEO, Mercedes AMG GmbH) and Mario Spitzner (Director of Branding & Marketing, Mercedes AMG GmbH). The book was compiled in close co-operation with the experts at the AMG media archives and with data and facts of the utmost accuracy.
Over 250 photographs and thousands of words describe how the company which began as a two-man workshop went on to become a high-performance enterprise of the present day. A book just like AMG: extreme, perfect, fascinating.
The book can be ordered here .