Welcome to Mercedes-Benz International

2012 Masters.

Mercedes-Benz has been the International Partner of
the Masters Tournament since 2008.

First Major
of the year.

Mercedes-Benz has been the International Partner of the Masters Tournament since 2008, providing vehicles for all players and selected guests for the fifth consecutive year.

As the first Major of the year, as well as being hosted at the iconic Augusta National Golf Club, the Masters is always a hugely anticipated date in the golfing calendar.

The world’s most
prestigious golf tournament.

This year, as well as the excitement on the course, the activity off the course was particularly far-reaching. Mercedes-Benz’s guests were treated to a once in a lifetime experience that united the prestige of both the brand and the Augusta National Golf Club. “The Masters has a special status in Mercedes-Benz’ sports sponsorship portfolio. Our brand committment ‘The Best or Nothing’ fits perfectly with the world’s most prestigious golf tournament.


It's a great honour for us to be part of the Masters as both brands are connected by the passion for perfection,” says Lüder Fromm, Director of Global Marketing Communications for Mercedes-Benz Cars.

Mercedes-Benz Golf international brand ambassadors.

For the first time, top Australian golfer Adam Scott joins German golf legend Bernhard Langer as a Mercedes-Benz brand ambassador competing at the Masters. Our VIP guests were able to watch both Mercedes-Benz Golf international brand ambassadors, Adam Scott and Bernhard Langer in action on the course as well as attending private Q&A sessions with both players after play. On- site hospitality in the exclusive Mercedes-Benz hospitality suite as well as the off-site accomodation was second to none.

The new SL.

Lüder Fromm: “In addition to all our golfing activity during Masters week, we will exclusively preview the new Mercedes-Benz SL, which officially launches in the US on April 28, to invited Mercedes-Benz guests. The new SL is the physical representation of ‘living the perfect legend’ and, therefore, ideally suited to be previewed during Masters week.”

Fuel consumption (combined): 9.2 - 6.8 l/100 km;
CO2 emissions (combined): 214 - 159 g/km*

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Product may vary after press date on 10.04.2012.


* The data do not relate to a specific vehicle and are not part of the specification, but are merely for the purpose of comparing different vehicle types. The figures are provided in accordance with the German regulation "PKW-EnVKV" and apply to the German market only.

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