Mercedes-Benz and The Open Championship at Royal Lytham and St Annes.
Tradition and prestige.
The traditional handing over of the Claret Jug marks the start of one of the world's most important golfing competitions. The silver cup which bears the names of all the previous winners is one of the most prized trophies in golf, drawing the world's top golfers to Britain to compete for it. It is being contested this year for the 141st time, which makes the Open Championship the oldest golf tournament in the world. It is also the only major tournament to be held outside the USA. And since 2011 Mercedes-Benz has been a part of it, as the "Official Car of the Open Championship". In keeping with his status as reigning champion, Darren Clarke pulled up at the Royal Lytham & St Annes Golf Club in a white CLS Shooting Brake to hand over the challenge cup to Peter Dawson, Chief Executive of the Royal
and Ancient Golf Club of St Andrews. Once the ceremonial handover was complete, the 156 golf pros were able to begin their challenge on this demanding course.
The ceremonious handover
of the Claret Jug.
The return of the trophy
For Adam Scott, driven by perfection is more than just the motto of the brand with the star; the Australian Mercedes-Benz brand ambassador sets the highest standards for himself and his game. Scott had a superb tournament, finishing up in second place after a hard-fought closing phase in which he
finally lost out to the South African, Ernie Els. Scott summed up his response to the result and his hopes for the future, saying: "I’m optimistic and I want to take all the good stuff that I did this week. Next time – and I’m sure there will be a next time – I can do a better job of it.”
Sporting gentlemen together.
Quite apart from all the excitement on the course, Adam Scott also had an eventful week away from the competition. To be seen in advertisements around the world and in a TV and internet commercial which will also feature on Facebook , Scott celebrated his 32nd birthday a few days before the tournament. He was chauffeured to the training session on the course by the Formula 1 legend and DTM driver David Coulthard, who took the opportunity to go for spin in the picturesque Lancashire countryside. The two high achievers were introduced to an equally able companion: the new CLS 63 AMG Shooting Brake, which was only to make its first official public appearance a few days later, at the German Grand Prix at Hockenheim. This, the third of the gentlemen sports stars made a big impression on Coulthard in particular:
"I think the CLS Shooting Brake as a concept works, because you have something which is very sporty looking, but equally it can be used for everyday driving. And of course it has the space that you want in this type of class of car.”
A green shuttle service.
"We also let Adam Scott use the CLS Shooting Brake throughout the tournament as a shuttle vehicle," said Lüder Fromm, Director of Global Marketing Communications for Mercedes-Benz Cars. Mercedes-Benz provided a total of 60 cars in all for the official shuttle service at the Open. Most of them were the environmentally friendly S 350 BlueTEC, making the Mercedes-Benz shuttle service the greenest ever at a major tournament. Another 40 vehicles were supplied for the use of guests of the Royal and Ancient Golf Club of St Andrews. Players and guests all had an opportunity to examine the new SL, the new M-Class, the new A-Class and the new Concept Style Coupé.
Drive to the Major.
Who would like to follow in the footsteps of the Mercedes-Benz ambassador and tee off on the same course Adam Scott did so well on just days before? This is the opportunity Mercedes-Benz has been providing for ambitious amateur golfers since 2011, with the MercedesTrophy. As always, the players in this year's series all took part in the "Drive to the Major", competing for a place in the Monday After event, which follows straight on from the Open Championship. They also had the pleasure spending a memorable week at the Open Championship as guests of Mercedes-Benz, and had a chance to meet brand ambassadors Adam Scott and Marcel Siem in person.
Mercedes-Benz and golf.
Mercedes-Benz and golf are linked by a long tradition, with Mercedes-Benz being involved in the professional sport since the 1980s. Mercedes-Benz has been the official automobile partner to the Masters in Augusta since 2008, to the PGA Championship since 2010, and to the Open Championship since 2011. The brand with the star also sponsors three major tournaments, making it the official automobile partner to the four most important golf competitions in the world. Mercedes-Benz is also involved in a large number of other professional and amateur tournaments around the world on a national level.