Heroic. The new Citan.
The Citan conquers the city with flexibility, durability and
compact vehicle dimensions.
The city has a new hero.
Powerful, flexible, precise, tough. The characteristics of a true hero. Or those of the Mercedes-Benz Citan, the city's new hero. Its appearance: Powerful and unmistakable thanks to the dynamic front and striking radiator design - regardless of whether it is the panel van, mixto or crew bus.
The finely tuned suspension system supports safe and precise handling. Combined with its tough construction, this makes the Citan an ideal partner.
A hero meets a hero.
In the current advertising campaign the new Citan partners up with a reliable and dynamic cult hero - the agent MacGyver.
At www.macgyver-citan.com Richard Dean Anderson experiences a new adventure in his most famous role – he succeeds with ease thanks to his clever inventiveness and a flexible vehicle which offers more than enough space for Swiss knives, adhesive tape and everything else. The website presents the spot for the current campaign along with the trailer and extensive behind-the-scenes material for the new webisodes. The exclusive MacGyver episodes will also be available online from 18th September onward.
Whether a secret mission or a job in the inner-city jungle - the new Citan accepts any challenge. With its compact dimensions, the Citan is predestined for use in narrow inner-city streets and is perfectly suited to every transport situation.
An extensive range of standard features and optional extras together with diverse customization options transform the Citan into a universal talent - with three model variants and three different lengths. Functionality and diversity - its greatest talents.
The new Citan brings you to your destination both safely and cost-effectively. The new generation of engines, electrically supported power steering and the gearshift indicator enable low fuel consumption and provide the basis for economical and cost-saving driving. Its attractive pricing and supplementary financial services allow you to start saving money with the purchase itself. The new Citan also protects you against high downtime and breakdown costs - thanks to a broad range of services from a single source. Including the lifelong* MobiloVan** mobility guaranty or additional service options such as Service24h.
*Up to a maximum of 30 years **Valid as of 01.10.2012 with initial registration from 01.10.2012 onward
An impressive flagship for your company.
The Citan effortlessly combines tough practicality with elegance and an appealing design. The high-quality interior with its ergonomic operating concept is not only practical but also a pleasure to use. And to ensure that nothing gets in the way of this pleasure, the Citan also sets new standards in safety. A comprehensive range of safety features including the standard ADAPTIVE ESP ® stability program, the Brake Assist and ABS provide a safe working environment which brings you easily to your destination.
The live experience.
Those who wish to experience the hero of the city live will have to wait a little. The Citan celebrates its world premiere at the 64th Commercial Vehicles IAA in Hanover from 20th - 27th September 2012.
Until then, the Citan proves its heroic potential online.