Strong alliance: Viano and IRONMAN.
Mercedes-Benz becomes the official automotive partner of IRONMAN Germany.
All good fights come in threes.
France in the 1920s: near Jointville le Pont a swarm of young men clamber out of the River Marne and swing themselves dripping wet on to the waiting bicycles. The cycle tour is followed by a long-distance run. These amateur athletes have no inkling that their freshly founded discipline will one day become one of the most demanding mass sports in the western world: the original Les Trois Sports is later to become the somewhat more internationally understood Triathlon; however not until half a century later, in San Diego, California, when the dormant three-part contest is reawakened in 1974.
One of the participants of the Mission Bay Triathlon, marine officer John Collins, initiated the IRONMAN Hawaii in 1978. There can hardly be any other endurance sport which takes athletes so close to their limits: 3.86 kilometres of swimming, 180.2 kilometres cycling and 42.195 kilometres of running, all without a break. The contest soon spread around the globe. Since 2002 it has also been held in Germany.
The Viano takes the lead.
But behind every IRONMAN there is a strong vehicle: that is why the Mercedes-Benz Viano is widely used as a lead vehicle for athletes' support. The Mercedes-Benz van offers everything athletes need for a successful contest: space, technology and reliability. "For all sports and leisure fanatics, the Mercedes-Benz Viano is the ideal escort. What links all IRONMAN enthusiasts with our vans is power, resilience and the aspiration to always be at the forefront," explains Matthias Hindemith, a member of the management of Mercedes-Benz Sales Germany when describing the official partnership between IRONMAN and Mercedes-Benz. In addition to the IRONMAN European Championship in Frankfurt, the sponsoring involvement also includes the half-distances IRONMAN 70.3 European Championship in Wiesbaden and IRONMAN 70.3 Berlin.
Combined fuel consumption: 12,1-7,0 l/100 km;
Combined CO2 emissions: 284-187 g/km.