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The S-Class Coupé and the Hugo Boss models in front of the UNESCO World Cultural Heritage site, the Cathedral Santa Maria De Las Nieves in Ibiza Town.

La vida loca: on Ibiza with the S-Class Coupé and Hugo Boss.

Driving around the sunny island, between Mediterranean calm
and glamorous charm.

Photos: Richard Thompson
Fuel consumption combined: 11.9-9.4 l/100 km;
combined CO₂ emissions: 279-219 g/km.*
Discover the sunny Mediterranean island in an S-Class Coupé.

Mediterranean jewel.

The sunny island of Ibiza is one of the smaller Balearic islands, but with its cultural diversity it should not be underestimated. It is a delightful little jewel in the Mediterranean with a total area of 572 square kilometres, offering Mediterranean beauty, a glamorous atmosphere, a pulsating night life and a southern air of relaxation. Once you have fallen for the island's charms, you can no longer escape this magic. Every summer, sun-seekers, party-goers and the international jet set all converge on Ibiza. Together with Hugo Boss and the car photographer Richard Thompson, Mercedes-Benz set off to do a photoshooting session in Ibiza, to discover the Mediterranean island in an S-Class Coupé and to capture that special Ibizan flair. 

The S-Class Coupé on a remote country road in the Ibizan hinterland.

The wild 60s.

The hippy movement reached Ibiza in the 1960s: in their search for love, peace and freedom, many free spirits were drawn to the Balearic island. For most of the escapists, however, the Spanish island was only a short stopover on their journey to hippy centres such as the Indian state of Goa, Morocco or Kathmandu. However, they soon realised that the sunshine island is hard to leave. Warm temperatures, varied scenery, Mediterranean serenity and that tolerant, cosmopolitan atmosphere all gave them a taste for Mediterranean life and persuaded them to stay. They built themselves up a new, peaceful life in rustic fincas in the hinterland, far away from social norms and bourgeois values. And so, for many migrants, the motto was then: once Ibiza, always Ibiza.

On the way to the famous hippy market of Punta Arabí in the resort of Es Canar, in an S-Class Coupé. The coastal roads are delightful and afford breathtaking views.

Unspoilt charm.

Today's island feeling is still largely characterised by the former hippy movement. The charm of those days is particularly visible in the pretty little resort of Es Canar on the island's east coast. Every Wednesday, you can shop at the most traditional and oldest of all hippy markets, Punta Arabí

street market, browse among works of art, Ibizan clothes and handmade jewellery, and experience that escapist feeling. Idyllic, under old pine trees, the Spanish sounds of the buskers exude a Balearic, relaxed feeling.

The S-Class Coupé in front of the trendy Blue Marlin Ibiza at Cala Jondal Beach, one of the most popular beach bars on the island.

Dance Mecca of the 1990s.

In 1990, about thirty years after Ibiza became the pilgrimage site of the hippy movement, the sun-soaked island became the focus point for party-goers and dance lovers from all over the world who turn the island nights into day. The best DJs of the day played music in the clubs and made the classy discotheques pulsate with their sets. "Ibiza House" is the name of this unique, catchy mixture of strong beats and atmospheric, calmer melodies. Soon this Balearic island became the "place to be" on the house scene, joining the big party cities like New York and Tokyo on the list of the most "in" disco scenes. The music that was played there later made a big mark on a new musical style that now echoes all around the world: "Balearic house".

This characteristic "sound of Ibiza", as it is also called, is recognisable by its electronic deep-house beats with a chill-out atmosphere. A club sound that now fills the dance floors all over the island.

There are numerous beach and port-side bars to put visitors in the mood for night-long partying.

Viva la vida loca.

As dusk falls over Ibiza, the last rays of sunshine are reflected in the sea and the sparkling lights turn on over Ibiza Town, the island is transformed into a paradise for night-time party-goers. Gentle music can be heard from laid-back beach and port-side bars such as the Café del Mar, Ibiza's first sunset bar, enveloping the island in a relaxed after-work atmosphere. With a sundowner in your hand and bare feet in the warm sand, there is nothing to stop you enjoying the blissful sunset. Later, muted house beats from the upmarket nightclubs on the island put visitors in the mood to enjoy a long night. With its vivacious nightlife, Ibiza has made an international name for itself. Revellers from all over the world are drawn to the charismatic dance floors of the island, such as the Club Privilege, the largest in the world, where up to 10,000 music lovers can dance into the small hours together. Viva la vida loca!

Discover the sheer beauty of the Balearic island in an S-Class Coupé. Besides its vivid nightlife, Ibiza with its varied scenery is utterly charming.

The island with two faces.

But the Balearic island shows itself from another side too: away from the hustle and bustle, Ibiza reveals itself as a calm Mediterranean island with cosy villages, idyllic scenery and delightful bays where you can forget all your worries. Particularly in the north and east of the island you can sunbathe in peace and seclusion and enjoy the spectacular scenery. In particular, Aigua Blanca, Cala Mastella and Cala Llonga with their deserted beaches are delightful. In the island's interior, nature-lovers and walkers can find all they want: pine woods, and olive and almond groves lining idyllic country roads inspire that Mediterranean feeling. Remote scenic roads wind through sandstone coloured cliffs, affording glimpses of the island's azure bays.

In the heat of summer, blossoming oleander, hibiscus and bougainvillea bushes transform the typically white Ibizan towns into a sea of glowing colours. Ibiza – worth more than just a visit.

Product may vary after press date on 07.08.2014.


* The data do not relate to a specific vehicle and are not part of the specification, but are merely for the purpose of comparing different vehicle types. The figures are provided in accordance with the German regulation "PKW-EnVKV" and apply to the German market only.

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    Legal Note

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